Graphic Standards

For on campus usage – https://fonts.google.com/specimen/Lora

fonts.adobe.com/fonts/chainprinter

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890?>@#$%&:;.

fonts.adobe.com/fonts/montserrat

or

fonts.google.com/specimen/Montserrat

Our signature Bulldog Blue should appear as the primary color in every marketing piece. This underscores our University identity and reflects our campus spirit.

This palette’s colors are inspired by the natural landscapes of Asheville. They can bring variety to marketing pieces while remaining true to the UNC Asheville brand. We use these colors only as accents; they should never be the dominant element in any piece. Using the monochromatic pairs (arranged here vertically) is a great way to tap into this palette’s potential.

These energetic colors can add a dash of color to layouts. They work well with the accent marks.

Using color is an easy way to evoke energy and emotion within our communications. Use this guide as a reference for incorporating color with restraint and consistency.

Of course, interpreting color is a highly subjective practice. There’s no mathematical formula for plotting our palettes on a chart like this. Use these groupings as an introductory guide and customize your choices based on your audience, intent, or medium.

These badges can be updated with brand phrases that help tell the story being told in a material. Remember to keep simplicity in mind because space is limited. Within reason, you can adjust the spacing and size to better
fit your message.

If there is a need to create more badges, please submit a graphics request form at …

Follow the instructions below to add UNC Asheville’s logo and mountain graphic to your email signature:

1. Download the logo image. OR Download the logo and mountain graphic. 
2. Open Gmail.
3. In the top right, click the Settings gear icon and then Settings.
4. Click See All Settings. Scroll down to the Signature section.
5. Add your signature text in the box (if you don’t already have a signature).
6. Place your cursor under your signature text.
7. Click the Insert Image icon in the formatting bar.
8. Select Upload. Find the downloaded image.
9. Click Select.
10. Do not resize the image; the image is already adjusted to size.
11. To add the website URL to the logo image: Highlight the image with your mouse, and click the Link icon in the formatting bar.
12. In the dialog box that pops up, click Change.
13. In the To what URL should this link go? text box, remove any text and add the website unca.edu. Click OK.
14. Check that your signature now appears correctly.
15. At the bottom of the page, click Save Changes.

UNC Asheville’s branded letterhead can be used for all official electronic and printed communications. Downloadable letterhead is provided below in Word format, allowing you to easily customize your department’s contact information.

• Letterhead – Blue typeface
• Letterhead – Black typeface

Please do not alter the header or the UNC Asheville logo. Remember to update all address fields, including Department Name, Department Address, CPO #, Telephone Number, Email Address, and Department URL. Do not change font face, font size or font color. Please contact communication@unca.edu with any questions.

Please use the standard template for university related presentations.

• PowerPoint Template

• Google Slide Template**

**If using Google Slides you will need to create a copy of the template on your drive. (Menu > File > Make a copy > Entire Presentation)

Show your UNC Asheville pride wherever you are with these customized virtual backgrounds for Zoom meetings and webinars.

Download Virtual Zoom Backgrounds

Many design programs are expensive to purchase, but it’s not necessary for your department to take on that cost. First, Communication & Marketing is available to work with you to iterate on professional, branded designs. We use the Adobe Creative Cloud suite of programs, including Photoshop, Illustrator, and InDesign, and can provide files to you in a variety of formats for distribution.

If you would like to start your designs yourself, use whatever tools are available to you in order to communicate most effectively. We understand that some departments may only have Microsoft Publisher, the Google suite, or Canva available to them; please know that it may be more difficult to create high-end documents in these programs, and Communication & Marketing may need to iterate with you in order to adequately brand your materials.

Many departments on campus look to promote events or groups in a short term, cost-effective way by printing fliers on campus. The Ricoh printers available to each department can print on standard letter- (8.5×11), and tabloid- (11×14) sized paper, and either of these should work for your needs. If you would like to print a larger poster, we can work with you to create a file and connect with a vendor.

Resolution refers to the number of pixels (or dots) per inch in an image. Standard definition screens operate at 72 dpi. Retina displays have a higher pixel density of 144 dpi. All printed material must be 300 dpi. Printing at lower resolution results in poor quality images.

• Image size and resolution (Adobe)

CMYK and RGB are color profiles. CMYK refers to the commercial printing process and consists of values distributed among four ink colors: cyan, magenta, yellow, and black. RGB refers to screen display colors with color depth values distributed among red, green, and blue. RGB colors may also be defined by a hexadecimal code, which is commonly used in web design.

When developing print materials, all images and colors should be in CMYK. When developing material for the web or other screen display, all images and colors should be converted to RGB. Colors may look very different when converted.

• The Difference Between RGB and CMYK, Explained (Gizmodo)

Be sure that you have permission to use any image that you want to include in your materials or site. If your needs aren’t covered by Communication & Marketing’s photography or your own supply of photos and illustration, make sure that whatever image you want to use is royalty free and if not free to use, then something you have paid for. Images found on Wikimedia Commons or services like Unsplash are helpful.

See also:

• Photography
• Photo/video release form

We use and recommend QR Code Generator (https://www.qr-code-generator.com) for generating QR codes. You can easily enter your website to have it converted to a scannable QR code png file for free. You can change the color to Bulldog Blue or add simple frame designs using this app as well.

If your event or program is established as a campus tradition, such as Homecoming, Give UNC Asheville, Greenfest, etc, or is a named series or annual event, such as Visiting Writers Series, Parsons Lecture, etc., we can generate a dynamic QR Code for you that allows us to track the scans throughout the campaign. We can also add branding details, such as changing the color to Bulldog Blue, adding a simple frame, or adding a logo to the QR code.

We recommend including a listed url whenever a QR code is used for best accessibility. QR codes are recommended for using on printed materials, but are not recommended for digital materials since mobile users cannot scan codes when they’re already viewing on their phones!

That’s called bleed—as in designs that go to the edge of the paper bleed off the edge. Printing full-bleed is not possible on campus printers. If you’d like to print something the full size of your paper, the job will need to be done by a commercial print vendor. There are a number of vendors that UNC Asheville works with; please email communication@unca.edu for further guidance.