Website Management
Core University Website
UNC Asheville’s core website, unca.edu, is supported by the University Web Team, a collaborative group of staff from Communication & Marketing and ITS.
The core website is often the first way prospective students and families, community members, and the general public interact with us. The content on the core website is primarily intended to serve those audiences and is maintained by Communication & Marketing. ITS supports the functional aspects of the website.
University Website Subpages
Each department, program, and office on campus has an official University website (e.g., unca.edu/biology), also known as a subsite. UNC Asheville has a network of about 120 subsites. The content of each site is managed by a web editor in that department or office—typically the administrative assistant. Some departments may have multiple editors.
If your website needs edits but you don’t know who to ask, or if you would like access to edit your website, please fill out a Web Edit Request Form.
Many of the pages on the core website provide overview information and link to subsites for more details. In addition to keeping your subsite up-to-date, we recommend you review the content about your department, program, or work on the core site at least once a semester and please fill out a Web Edit Request Form if it needs updates.
You’ll find that some content is structured by topic and not by department, office, or program, as users outside of our campus community often look for information based on what it’s about instead of who maintains it.
Web Governance Policy
The UNC Asheville Web Governance Policy establishes roles, responsibilities, and content standards for all University websites. Find CMS access information, content review requirements, and web editing resources here.
Roles & Responsibilities
Communication & Marketing's role is to set the standards, maintain the framework, and support your success, not to manage your day-to-day content. Here's how responsibility is shared:
- Maintains the core website, top-level pages, and site-wide brand consistency
- Manages site architecture, navigation, templates, and design
- Handles SEO, accessibility compliance, and CMS infrastructure
- Provides training, support, and guidance to campus web editors
- Retains editorial authority across all of unca.edu
- Are responsible for keeping program content accurate and up to date
- Must update course catalog links annually before fall registration opens
- Submit a Web Edit Request for student feature stories, testimonials, new pages, or significant structural changes — let us handle the design
- Should review all department web content at least once per semester
- Are fully responsible for maintaining their own website content, including copy accuracy and link updates.
- Submit a Web Edit Request when structural or design assistance is needed.
- Should review all web content at least once per semester
- Must follow the UNC Asheville Style Guide for writing, colors, fonts, and design
- May not alter page layouts or templates without prior approval from C&M
- Must use high-quality photos from PhotoShelter or receive prior approval from C&M before uploading their own images — we do not use stock photography
- Must limit edits to pages designated for their department or office.
Web Training & Support
Web Training & Support
When you submit a request, we’ll schedule a training session with you. Questions or need a refresher? Submit a Web Edit Request Forms.