Brand Identity & Management
Brand Management Resources
In a world saturated with content and competing voices, a unified brand identity is one of the most powerful tools a university has. The graphic and editorial standards found here provide our campus community with a shared visual and written language that reflects UNC Asheville’s distinct character, values, and academic mission. These standards — extending across all channels, including social media and web — ensure that every digital touchpoint aligns with University policy and presents a consistent experience for our audiences.
By applying these standards consistently, you help ensure that every message we send speaks with one clear, cohesive voice.
UNC Asheville Style Guide
UNC Asheville Style Guide
The UNC Asheville Style Guide is the definitive reference for our visual identity. It covers the University logo, brand signature, color palette, typography, the University Seal, graphic elements, and design examples. All University communications materials must adhere to these standards.
The resources below are selected sections from the full UNC Asheville Style Guide, provided here for quick reference and ease of use. The complete Style Guide is available via the download button above.
University Logo & Brand Signature
Download approved logo files and review formal vs. informal mark usage.
Department Wordmarks
Department wordmarks are available for every campus department and are designed to complement — not replace — the UNC Asheville logo. Learn appropriate usage and download your department's wordmark.
University Seal
The seal is only used by the Office of the Chancellor. It should not appear on signage, social media, or in other department collateral.
Graphic Standards
Download the UNC Asheville Style Guide and review typography, color palette, the University Seal, graphic elements, and design examples.
Editorial Standards
Consistent, clear writing strengthens UNC Asheville's voice across every channel. Find our AP Style quick reference, writing voice and tone principles, and tips for writing for the web.
Photography
Find guidelines for photo use, alt text requirements, and access to UNCA’s Photoshelter gallery.
Social Media
Whether you manage a departmental account or want to submit content to the University's main channels, our social media guidelines and the UNC Asheville Social Media Directory are your resources for consistent, on-brand digital engagement.
Website Management
Managing an official University website comes with both flexibility and responsibility. Here you'll find guidance on web training, CMS access, the Web Governance Policy, and how to get support from the University Web Team.
Athletics Logos
Use of all UNC Asheville athletics branding is subject to prior approval by the Department of Athletics. If you have questions about athletics branding or usage, please contact the University Licensing Administrator by emailing Dani Nicosia, dnicosia@unca.edu
UNC Asheville’s Bulldog graphic, commonly referred to as Rocky, is part of the official Athletics logo. This version of Rocky may not be used without express permission from Athletics.
Additional Bulldog designs are available for more general use, from Alumni Relations to campus communication, and may be customized to fit your project.
UNC Asheville’s Bulldog statues are also iconic, and for incoming and graduating students represent a symbol of good luck. Students give Rocky a good-luck pat before they start their first semester and again as they walk to Commencement, a favorite campus tradition.