Digital & Social Media Marketing
Earn a Certificate in Digital & Social Media Marketing
The Certificate in Digital & Social Media Marketing equips students with the essential knowledge, skills, and practical experience needed to excel in digital marketing and strategic communication. Required foundational courses cover marketing principles, digital and social media marketing, and the ethical foundations of media production and consumption. Elective course offerings enable students to tailor their Certificate in many directions, including marketing, media, and personal branding.
Career Outlook
A Digital & Social Media Marketing certificate enhances student's competitiveness for in-demand roles such as digital marketing coordinator, social media strategist, brand manager, marketing analyst, personal branding consultant, and more.
Where Academics Meets Personal Branding
Digital and Social Media Marketing is a field of increasing demand, utilizing marketing strategy, ethical media engagement, and hands-on experience with digital tools and analytics.
Curriculum
Students completing the Certificate will gain practical, hands-on experience with diverse marketing tools and analytics platforms while exploring broader social, ethical, and strategic issues shaping the digital marketing landscape.
Certificate at a Glance
- Minimum of 16 credit hours from four courses
- At least 3 hours must be at the 300 or 400 level.
- No more than 8 hours from a declared major or minor may count
- All courses must be completed at UNC Asheville
- Minimum cumulative GPA of 2.0 in all certificate courses
Required Courses
All students are required to take three foundational courses and one elective course from the selection below. With the Certificate coordinator’s approval, other relevant courses may fulfill the certificate requirements. Students must ensure they meet all course prerequisites or obtain a waiver from the instructor.
Foundational Courses
Fall & Spring
Odd Years Spring
Fall and Spring
Electives
BUS 352 – Consumer Behavior (4)
Spring
BUS 458 – Marketing Strategy (4)
Even Years Spring
- Prerequisite: BUS 250
BUS 489 – Internship (4)
Even Years Spring
- Prerequisite: Junior standing with a minimum of 24 credit hours required in the Business major (courses may be from ACCT, BUS, and/or ECON); and permission of the department internship coordinator.
MCOM 201 – Basic Journalism (4)
Fall and Spring
- Prerequisite: LANG 120
MCOM 294 – Mass Media Workshop: College Media Production (2-4)
Fall and Spring
- Prerequisite: MCOM 201
MCOM 295 Mass Media Workshop: Strategic Communication (2-4)
Fall and Spring
- Prerequisite: MCOM 201
MCOM 295 Mass Media Workshop: Personal Branding (2-4)
Fall and Spring
- Prerequisite: MCOM 201
NM 101 Digital Design Principles (4)
Fall and Spring
Supporting Majors
Ready for what's next?
A Digital and Social Media Marketing Certificate integrates coursework from Business, Mass Communication, and New Media, to equip students with marketing tools that can be tailored to their own field of study.