Don Diefenbach, Ph.D.

Professor of Mass Communication

Contact Information

  • 6731
  • 302 Karpen Hall

Don Diefenbach is Professor of Mass Communication at UNC Asheville. He teaches video production, media effects, and film studies courses. Don's research focuses on media violence, media portrayals of mental health issues, television content analysis, and cultivation analysis. Diefenbach is co-author of a chapter that links the cultivation and third-person-effects theories and literatures, which appears in "Living with Television Now." His video production credits include educational, corporate and nationally broadcast programming. Diefenbach is co-author of "Video Production Techniques: Theory and Practice from Concept to Screen, Second Edition" (2020) published by Routledge.

Office Hours

  • Monday: 2-3 p.m. in Zoom
  • Tuesday: 9-10 a.m. in Zoom
  • Wednesday: 3-4 p.m. in Zoom
  • And by appointment
  • Zoom meeting link


  • Ph.D., Mass Communications, S.I Newhouse School of Public Communications, Syracuse University
  • M.S., Television-Radio-Film, S.I Newhouse School of Public Communications, Syracuse University
  • B.A., Film/Video, College of Communication; Philosophy, College of Liberal Arts, The Pennsylvania State University

Courses Taught

  • Media, Ethics, and Society
  • Basic Video Production
  • Film Appreciation