Sarah Broberg

Special Assistant to the Chancellor for Communication & Marketing

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    Sarah Broberg, APR, has more than 25 years of experience providing strategic corporate consultancy services to clients in the United States and across the Middle East and North Africa, Europe and the Gulf region. As a communications strategist, her award-winning approach to corporate communications has helped pioneer the development of the industry in Egypt and elsewhere.

    She has a multi-cultural and dynamic decades-long proven track record of providing clients with the tools and training necessary to effectively and strategically communicate with their target audiences.

    As a corporate communications strategist and public relations professional, Sarah's career has been built on fostering resilient client relationships and long-lasting partnerships. Her work includes a strong strategic communications component that necessitates close cooperation with internal and external audiences. Her communications approach is primarily data-driven, meaning she believes in research and data-based approach to strategy development. Her areas of expertise include integrated and strategic corporate communications, internal communications, stakeholder communications, content development, as well as crisis and reputation management.

    Sarah managed the day-to-day operations of TRACCS Public Relations for over 10 years, providing the leading corporate public relations agency in Cairo, Egypt with strategic oversight as the deputy managing director.

    In 2011, she co-instructed a course on the Principles and Practice of Strategic Communication at the American University in Cairo’s School of Business - International Executive Education Institute. Prior to joining TRACCS Public Relations, Sarah worked for five years as the English editor at the Egyptian Center for Economic Studies, an independent economic research think tank. She completed her undergraduate and graduate work with WGU, earning a B.S. in Marketing Management, a M.S. in Management and Leadership, as well as a Master in Business Administration (MBA).

    Sarah is the founding president of the Western North Carolina Chapter of the Public Relations Society of America, a member of the Public Relations Society of America, the National Society of Leadership and Success, the American Communication Association, the Association for Business Communication, and the International Public Relations Association (IPRA). She received her Accreditation in Public Relations (APR) from the Universal Accreditation Board (UAB). She is also a first-degree black belt in Traditional Tae Kwon Do.