Contact Information

George Groome has had almost five-decades of professional leadership at Colton Groome & Company, a 70-year-old private financial advisory firm headquartered in Asheville, NC. He is the senior partner and principal as well as board chair. George earned his B.S. from UNC Chapel Hill in business administration and M.S. in financial services from The American College. George has served on the UNC Asheville Board of Trustees (1996-2005), UNC Asheville Foundation Board (1991-1998), and the Department of Management & Accountancy Advisory Board (2015-2019). He was also a founder of UNC Asheville’s Family Business Forum as well as the Land of the Sky Estate Planning Council.

His wife Barbara is a 1982 UNC Asheville alumna with a B.A. in education. She enjoyed a 20-year career as a teacher at Asheville Middle School. Ultimately Barbara lead the college readiness program, AVID. Barbara was distinguished as system wide Teacher of the Year in 2004 by Asheville City Schools.  She has served on the UNC Asheville Alumni Board.

George and Barbara were honored with the 2014 Tocqueville Society Award from United Way of Asheville & Buncombe County and named Outstanding Philanthropists in 2016 by the Association of Fundraising Professionals – Western North Carolina Chapter.

They are blessed with two sons, Tate and Matt, daughters-in-law, Anna and Lauren, and five grandchildren who all live in Asheville. Tate and Matt are co-CEOs and partners in Colton Groome & Company.