UNC Asheville has appointed Kortni R. Campbell as the University’s vice chancellor for admission and financial aid starting January 11, 2021. Campbell joins UNC Asheville from Davidson College where she served for 13 years, most recently as senior associate dean of admission and financial aid and admission communications director. Campbell brings more than 20 years of strategic communications, marketing, admission, and financial aid experience to UNC Asheville, and demonstrated expertise and success in recruiting diverse and talented students.
“Kortni Campbell is an accomplished professional with the expertise to lead UNC Asheville’s admission, financial aid, and pre-college outreach and she has an exceptional reputation for student-centered recruitment,” said UNC Asheville Chancellor Nancy J. Cable. “As a talented leader, Kortni’s commitment to student recruitment and success is well aligned with UNC Asheville’s liberal arts and sciences mission and academic excellence.”
Campbell was selected for the position after a year-long national search. As UNC Asheville’s vice chancellor for admission and financial aid, she will develop strategies to advance UNC Asheville’s academic quality, student diversity and to build upon its strong national reputation as an affordable high-quality public liberal arts and sciences institution in an era of rapid change in higher education.
“As an advocate for the liberal arts and a graduate of the UNC System, I am honored by the trust that Chancellor Cable, the Board of Trustees, and the search committee have placed in me,” Campbell said. “Every interaction throughout the interview process underscored the passion and commitment members of the UNC Asheville community hold for this academic community. I am so excited to join this team at such a pivotal time in higher education. UNC Asheville is uniquely positioned to shape the future of this community, North Carolina and the world.”
During her tenure at Davidson, Campbell served on the Office of Admission & Financial Aid’s senior strategy team, focused on diversity and inclusion partnerships and directed admission/financial aid communication initiatives. She led the admission recruitment team and is widely known among college and high school counselors nationally and in the southeast. Campbell served on Davidson’s external relations, strategic planning, budget, communications, and COVID-19 response teams. She earned her B.A. in political science from UNC Chapel Hill and an M.A. in communication from Queens University of Charlotte.
UNC Asheville’s national reputation for empowering human potential is rooted in its unique student-centric public liberal arts and sciences academic mission. UNC Asheville thrives on close-knit connections among students and their faculty and staff mentors. The University’s 3,600 students are innovative, ethical, creative and resilient leaders who seek to understand complex global challenges and find creative, sustainable solutions that benefit our communities and the world. More than 65% of UNC Asheville students conduct applied research alongside faculty experts. UNC Asheville consistently ranks in the top 10 national Public Liberal Arts and Sciences University by U.S. News & World Report, and on its list of Most Innovative Schools. UNC Asheville regularly earns several national top 20 rankings in The Princeton Review’s “The Best 386 Colleges,” including Best Quality of Life, Town-Gown Relations, and UNC Asheville has ranked in the top two nationally for the “Best Schools for Making an Impact,” in The Princeton Review’s “Colleges that Pay You Back.”