Master Planning

Overview

UNC Asheville’s current Strategic Plan – Inspire, Innovate, Engage – outlines a set of core values, strategic directions and strategies for the university to achieve its mission and to “provide our students with the highest quality public liberal arts education that enables them to lead productive and fully engaged lives.” Strategic Direction 4: Organizational Capacity of the plan calls for the university to:

“Create a master plan that takes into account future programmatic needs, evolving student requirements, university and community partnerships, and the dynamic technological environment.”

UNC Asheville’s master plan will articulate a long-range strategy that establishes a vision for how the university’s physical use of land and facilities can advance the institution’s mission, vision and strategic plan.

The master plan will serve the following functions:

  • The plan provides continuity. The plan provides continuity across time, and gives UNC Asheville a common framework for addressing the master planning guidance in the Strategic Plan.
  • It is the means by which UNC Asheville can balance competing interests. Planning seeks to strike a balance among the many competing demands by creating development patterns that are orderly and rational, provide the greatest benefits for constituents and the institution as a whole and resolve conflicts.
  • It is the means by which UNC Asheville can protect capital investments. Well-planned, orderly and phased development patterns are less expensive for a campus to conduct business serving multiple constituencies over a longer period of time than scattered development.
  • It allows UNC Asheville to plan development in a way that protects valued resources. Planning can identify environmental features and suggest strategies for preserving those resources
    from destruction or degradation by inappropriate development.
  • It provides guidance for shaping the appearance of UNC Asheville. A plan can set forth policies that foster a distinctive sense of place, belonging, and community.
  • It promotes economic development. The plan contains valuable information that can drive the enrollment decisions of prospective students, community engagement, and economic impact of UNC Asheville.
  • It provides justification for decisions. Master plans provide a factual and objective basis to support decisions and can be used to defend their decisions if challenged.

Designers

The Master Planning Steering Committee has been meeting regularly since January of 2018 to develop a schedule and strategies for the master planning process, collect preliminary information about UNC Asheville to inform the committee’s work, and develop a request for proposals for an external design consultant to facilitate the planning process and creation of the master plan. After a thorough and engaging RFP process, Duda | Paine Architects, based in Durham, NC, was selected as the designer for UNC Asheville’s master plan.

Duda I Paine Architects toured campus on September 19, 2018, as a kick off to the Master Plan effort. The Design Team will subsequently host several work sessions to build consensus with the Master Plan Steering Committee (MPSC) and other stakeholder groups on and off campus whose input will inform the master plan.

Master Planning Phases

The Design Team has proposed dividing the master planning process into five distinct phases. Because design is a non-linear, iterative process, the phases of master planning are fluid and may overlap or not occur specifically as outlined below. For example, info gathering will take place throughout this process as the process and plan design evolves.

  • Phase 1: Information Gathering – August to October 2018
    • During the first phase the Design Team will analyze data collected from the MPSC and other University sources, develop diagrams and studies relating to observations (campus visits and site tours in tandem with meetings) and University needs and participate in Master Planning Committee meetings. The primary focus of this Phase is to collect, analyze and report on the existing conditions of the campus and to assess areas for improvement.
  • Phase II and Phase III: Visioning & Programming – November 2018 to February 2019
    • The Design Team will further develop solutions and analysis based upon the previous phase and conduct a one-day visioning charrette that will include the MPSC and staff, administration, faculty and students. This process is used to make informed decisions regarding the Future Programming of the Campus Core and peripheral properties and to develop a set of Guiding Principles that will inspire the work and be reflected in the Master Plan. Open participation will allow work products to reflect consensus of the group and University as a whole.
  • Phase IV: Conceptual Ideation – March to Mid-May 2019
    • The Design Team will further develop solutions and analysis based upon the previous phase and conduct a one-day design charrette that will include faculty, staff, administration, students and members of the Asheville and community stakeholders. This process is used to make informed decisions regarding the scope, vision and ultimately the design direction of the UNCA Master Plan. Open participation will allow work products to reflect consensus of the group and University as a whole.
  • Phase V: Consensus Building/Documentation – Mid-May to July 2019
    • The Design Team will further develop solutions and analysis based upon the previous phase and conduct a one-day design charrette that will include faculty, staff, administration, students and members of the Asheville and community stakeholders. This process is used to make informed decisions regarding the final design direction of the UNCA Master Plan. Open participation will allow work products to reflect consensus of the group and University as a whole. During this final phase the design team will present the complete Master Plan and generate a final report booklet to comprise the final deliverable.

Master Planning Steering Committee

Brian Butler, Co-Chair/Faculty
Professor – Philosophy, Faculty Senate Executive Committee, and Member of the University Planning Council

Jill Moffitt, Co-Chair/Student Affairs
Associate Vice Chancellor for Student Affairs

Grace Campbell, Faculty
Instructor, Humanities

Janet Cone, Senior Staff
Senior Administrator for University Enterprises and Athletic Director

Michael Davis, SGA/Students
Student Government Association President and Member of the University Planning Council

Catherine Frank, OLLI
Executive Director of the Osher Lifelong Learning Institute at UNC Asheville

Kevin Gibson, Academic Affairs
Academic Affairs Environmental Health & Safety Officer

Lei Han, Faculty
Associate Professor – New Media, Department Chair

Brian Hart, Chair of Staff Council
Administrative Assistant – Department of Physics

Steve McKellips, Admissions
Senior Director for Admissions and Financial Aid

Shawn Mendez, Faculty
Assistant Professor – Sociology and Anthropology

George Morosani, Foundation Board
President

Jim Peterson, Board of Trustees
Trustee

John Pierce, Senior Staff
Vice Chancellor for Administration & Finance and Member of the University Planning Council

Matthew Richmond, Faculty
Lecturer – Music

Cissie Stevens, Board of Trustees
Trustee

Wiebke Strehl, Deans
Dean of Humanities

Carla Willis, Senior Staff
Vice Chancellor for University Advancement and Member of the University Planning Council

Committee Staff

Amanda Baranski, Administration & Finance
Executive Assistant – Administration & Finance

Sarah Broberg, Communication & Marketing
Special Assistant to the Chancellor for Communication & Marketing

Keith Krumpe, Administration & Finance
Senior Administrator for Space Planning

David Todd, Campus Operations and Design & Construction
Associate Vice Chancellor for Campus Operations


Contact Us

Please email masterplanning@unca.edu with any questions or feedback regarding UNC Asheville’s master planning process.