These guidelines are offered to assist departmental web editors with evaluating site content, navigation and usability. Staff in ITS and Communications will also assist with technical issues, training and content resource needs including photography.
Evaluating your current content
- Does your content follow the AP Style Guide?
- What is your content strategy? What do you want your users to see and learn when visiting your site?
- Evaluate your current content to determine whether it is needed, what audience it is intended for and does it meet the needs of that audience
- Does your site convey the key messages and themes that reveal your department’s strengths?
- Is all content up-to-date and complete?
- Is all copy clearly written in a Web-friendly manner (see tips for Writing for the Web)
- Are you including photographs or graphics that are high-quality and representative of your department? Additional photo resources are available from Creative Services
- Are all photographs an appropriate size and resolution?
- Are “alt” tags included on all photos?
Evaluating site structure
- Is navigation consistent, easy to use and inclusive of all standard elements
- Is the site’s structure logical and does it promote a positive user experience?
- Are all links operational?