News & Events

Dan Ariely discusses "Everyday Irrationality" at UNC Asheville

October 21, 2010

How do we choose among products? How much are we willing to pay? Why do we trust and lose trust? Duke University Professor Dan Ariely, a frequent contributor to American Public Media's "Marketplace" program, will discuss how irrationality plays a role in decisions like these in a talk at 7 p.m. Friday, Nov. 12 in the Manheimer Room at UNC Asheville's Reuter Center.

Ariely is the author of the bestseller "Predictably Irrational: The Hidden Forces that Shape Our Decisions," and "The Upside of Irrationality: The Unexpected Ways We Defy Logic at Work and at Home." He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine and the Department of Economics. Known for his sense of humor, Ariely also claims to be the co-founder of the Center for Advanced Hindsight.

Ariely's lecture, "Everyday Irrationality: Lessons from Behavioral Economics," is co-sponsored by the UNC Asheville Departments of Psychology and Economics, the N.C. Center for Creative Retirement, and a number of other UNC Asheville academic departments and programs. For more information, contact Michael Neelon, assistant professor of psychology at 828.250.2359.